The Pink Store is Back

Rose City’s Famous Pink Landmark on M-33

The Pink is Back! LaBaron’s is proud to bring new life to the legendary Pink Store in Rose City, Michigan, a well-known landmark for locals, travelers, and “up north” visitors for generations. Conveniently located on M-33, the Pink Store is the perfect stop whether you're heading to the lake, the trails, hunting camp, or just passing through town.

At LaBaron’s Pink Store, you’ll find beer, wine, liquor, gasoline, and all your everyday convenience store essentials. Stop in for cold drinks, snacks, grab-and-go items, and supplies for your weekend up north. We also carry a selection of power sports accessories and riding essentials for the many ORV and trail riders who travel through the area.

Re-opening Spring 2026, LaBaron’s is excited to continue the tradition of this iconic Rose City location while bringing fresh energy and new offerings to the community.

Whether you're fueling up, stocking the cooler, or just stopping by to see the famous building, LaBaron’s Pink Store is the place to stop on M-33.

The Pink is Back!

Beer, Wine, and Liquor

Welcome to the All-New LaBaron’s Pink Store – A Local Legend, Reimagined

Coffee Muffins Donuts & Cold Snacks
Beef Jerkey & Chips
Convenience Store Grocery Snacks

The Pink Store You Remember — Rebuilt for Today

  • A Local Landmark, Reimagined


    The iconic Pink Store has been a familiar sight in the community for decades — a true local landmark known for its unique charm and friendly vibe. Now, under the LaBaron’s name, this beloved store has been fully remodeled and refreshed while still holding onto the character that made it famous. It’s not just a facelift — it’s a full revival of a place people have counted on for years.

  • All-New Look, Same Welcoming Spirit


    We’ve brought new energy, upgraded the inside and outside, and made it a place where both longtime locals and first-time visitors feel right at home. From the clean, modern layout to our fresh product selection and attention to detail, the LaBaron’s Pink Store is more than a convenience stop — it’s a reflection of the pride we take in serving our community.

  • Built on People and Personality


    At the heart of the store is our team — friendly, dependable, and always ready to help. We’re building something special here: a place where customer service matters and where being part of the neighborhood means something. Whether you're grabbing a quick snack, filling up on fuel, or just stopping by for the vibes, the LaBaron’s Pink Store is here to make your day better.
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